The Origami Crane concept, was a creative campaign we designed and implemented on numerous communication tools for a pharmaceutical brand of Bristol Myers Squibb. The concept was launched at a scientific meeting and was presented both graphically with a custom design stage as well as with a handcrafted decoration piece throughout the venue. The concept was further communicated on printed material such as Save-the-Date invitations and name badges with custom lanyards resulting in an altogether consistent and visually impactful presence.
