Innovation in Focus. Creativity in Every Detail.
What made Bristol Myers Squibb’s “From Innovation to Clinical Benefit” event at the Hyatt on Saturday, 17 October stand out? A creative approach that gave its message a distinctive presence.
Sponge Creative led the event’s design and creative direction, bringing together visual storytelling, brand consistency and attention to detail to create a cohesive event experience. From concept to execution, the design helped set the scene for meaningful engagement and brought the event’s theme to life. The result? An experience that speaks for itself.
