For the pharmaceutical company Merck, our skilled design team, architected and constructed a bold and visually captivating congress booth, fully aligned with the brand’s iconic colour palette. A hi-end illuminated strip, rising dynamically from the floor to the back of the structure, became the signature design element, enhancing visibility and brand recall. Clean, minimalist lines combined with a large central LED screen allowed the company to deliver its product messaging with clarity and confidence, capturing the attention of the medical audience. The experience was completed with an elegant plexiglass info point and transparent seating, reinforcing the booth’s refined and contemporary aesthetic. Designed as a traveling concept, the booth will accompany the product across conferences throughout Greece, ensuring consistent brand presence and maximum impact.
